iOS, Android reach 55% market penetration with US installed base of 109M

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Published: 09:18 PM EST (06:18 PM PST)

Apple's iOS and Google's Android together have reached close to 55 percent market penetration of the estimated 200 million potential smart device purchasers in the U.S., while the two platforms have the most room to grow in China, which has 122 million untapped potential users, according to a new analysis.

A study published by mobile analytics firm Flurry on Friday broke down the active installed base of iOS and Android across a number of international markets. According to the report, the U.S. maintains a strong lead, with an estimated installed base of 109 million users, or 41 percent of the global market.

The U.S. was followed by China which had 35 million active users. The U.K. took third place with 17 million users, followed by Japan, France and Germany, each with 10 million users.

To estimate the the active installed base, Flurry tracked its data-set of more than 140,000 apps to count the number of iOS and Android users that launched an app over the last 30 days. The report did note that, since it only counted recently used devices, its estimate of 264 million active users is roughly half of the cumulative totals that Apple and Google have announced, which count old devices as well.

In order to calculate the total addressable market, Flurry took the "adult" population counts from the International Monetary Fund and then calculated the size of the middle class in each country using a study by Miller-McCune. The firm also added on the estimated size of the upper class for each country and then subtracted out the current active installed base in order to arrive at the number of customers around the world who can afford a smartphone and are not using Android or iOS.

Odawa Casino Investigates App Development

For Immediate Release

Odawa Casino has approached New Focus Creative to begin a dialogue regarding development of a smartphone App for their visitors.

Says New Focus Creative Principal, Keith Schmidt, "Our expertise in tying compelling user interfaces into a client's existing data assets allows us to rapidly develop easy to use smartphone apps with automatically updating information.  This is a huge advantage to our clients as they don't have to reinvent the wheel with regard to their App's content, or have to manage updating information in multiple locations."

As part of the initial dialogue, New Focus Creative developed a concept interface for a possible Odawa Casino App, shown here.

© Copyright 2011 New Focus Creative, All Rights Reserved.

 

 

 

 

 

 

 

 

Over one third of U.S. adults now have smart phones

In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults.

 

 

Our definition of a smartphone owner includes anyone who falls into either of the following two categories:

• One-third of cell owners (33%) say that their phone is a smartphone.
• Two in five cell owners (39%) say that their phone operates on a smartphone platform (these include iPhones and Blackberry devices, as well as phones running the Android, Windows or Palm operating systems).

 

Several demographic groups have high levels of smartphone adoption, including the financially well-off and well-educated, non-whites, and those under the age of 45.

 

Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. While many of these individuals have other sources of online access at home, roughly one third of these “cell mostly” internet users lack a high-speed home broadband connection.

 

About the Survey

The results reported here are based on a national telephone survey of 2,277 adults conducted April 26-May 22, 2011. 1,522 interviews were conducted by landline phone, and 755 interviews were conducted by cell phone. Interviews were conducted in both English and Spanish.  For results based on all adults, the margin of error is +/-2 percentage points; for results based on all cell owners, the margin of error is +/-3 percentage points (n=1,194); and for results based on smartphone owners, the margin of error is +/-4.5 percentage points (n=688).

New Focus Creative Delivers Classic Kiosk Systems to Bay Harbor Yacht Club

New Focus Creative has delivered three of our new iPad Classic Kiosk's^TM to the Bay Harbor Yacht Club in Bay Harbor Michigan.  Club members love these kiosks for easy access to club news and events, restaurant menus, weather, and lake conditions.

 

Two of the kiosks are the Podium model shown, the remaining one is a Counter Top model.

 

In addition to designing the kiosk system software, New Focus Creative designed the kiosk bodies themselves and have contracted some outstanding local craftsmen to build these dramatic pieces.

 

Designed to fit into a classic refined space, these kiosks can be commissioned in a wide range of woods and trim options.

 

Contact New Focus Creative or get more information at www.classickiosk.com.

New Real Estate Web Services

FOR IMMEDIATE RELEASE:

New Focus Creative announces the immediate availability of our Realty Injector™ software that redefines how realtors and real estate shoppers interact online.  Featured on the new PatLeavy.com, Realty Injector™ offers powerful new tools for connecting with customers, capturing visitor information, search engine optimization, and custom content delivery.

 

Use powerful Web 2.0 tools like:

• Custom listing searches
• Unlimited listing photos
• Unlimited attached brochures or other documents
• Unlimited listing description fields
• Turn browsers to contacts with email, RSS and cell phone listing notifications
• NO DUPLICATION! Listings added to your MLS automatically are added to your site where you can edit and add to them
• Search engines find listings on YOUR site, not the MLS
• And much, much more!

 

Realty Injector™ breaks the mold of using 'preformatted' data from your MLS. Problems like limited numbers of photos, inability to attach brochure or other files, limited amount of listing text, etc. are solved.  With Realty Injector™ you can set up custom search options and sort and display listings the way YOU want to, insert an unlimited number of photos and display them in an attractive slideshow format, and allow prospective buyers to download brochures, forward listings to friends, print listings with YOUR contact info, and more!

 

Move ahead of your competition by turning browsers into contacts.  Realty Injector™ includes tools that offer unprecedented customer contact.  Visitors can quickly and easily subscribe to a variety of data feed options including receiving regular updates of new listings via email, RSS or even text messages on their cell phones!  New Focus Creative uses it's extensive online marketing experience to maximize the viewer submitting their contact information for you to use.

 

Make sure search engines direct people to YOUR site!  When you frame an MLS listing feed into your site, search engines send people to the MLS for results, not you!  Realty Injector™ displays all MLS listings from YOUR site, so search engine's link to YOU not your MLS.

 

NO DUPLICATE DATA ENTRY!  Unlike custom solutions that have you enter your listings into your website IN ADDITION to your MLS, Realty Injector™ automatically updates your site from your MLS daily!  This means that you can search, custom display, and provide your contact information on YOUR MLS's ENTIRE INVENTORY; not just your personal listings.

 

Contact New Focus Creative TODAY for a personal tour of Realty Injector™ and break away from the pack!

Realty Reality

An amazing thing has been happening with our new Realty Injector™ product over at PatLeavy.com.  Because of the way Realty Injector™ copies the MLS data into this realtor's site, patleavy.com is showing up as a top google search result when someone simply searches on a property address!

More amazing still, because Realty Injector™ copies the entire MLS to the realtor's site, many of the property addresses that are linking to patleavy.com aren't even this realtor's listings!

Think of how powerful this is to a realtor.  Your site can display in search results ahead of realtor.com, your MLS, or the property's listing agent, even on listings that are someone elses!

Why Good Graphic Design is Vital to Site Success

Todd Follansbee

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The Stanford Web Credibility Project (http://credibility.stanford.edu) found that 47% of users make buy decisions based upon the site itself. This implies that if the site is professional in appearance and supplies the essential information in a clear and complete manner, nearly half your customers will be comfortable making the buy decisions without further off-site research.

 

The 10-Second Window

In our testing experience, when customers are searching for products or services across a variety of sites in a competitive market, decisions about a site's professionalism are often made within 10 seconds of viewing the home or landing page. In this brief time customers gather a surprisingly broad range of impressions including: company size, product range, product offering, brand, and often price. They demonstrate emotional feelings of connection or dissatisfaction, as well as feelings of anxiety and/or comfort. They often decide if they are in the "right place."

 

Small business sites often underestimate the importance of a good graphic look and feel. Sites often exhibit unprofessional graphic design, yet site owners wonder why so many shoppers abandon the site. A graphic designer I know who recently completed the redesign of an e-commerce site, found that the new design resulted in nearly doubled pageviews, time on site, and purchases. Good graphics can make a big difference.

 

If you're in doubt about the effectiveness your present website look and feel, user test your site on passers-by. Ask them to view your site alongside competitor sites. Ask probing, open-ended questions about their impressions and feelings. This will give you a good idea of the impression your site creates to visitors.

 

What a Graphic Designer Should Accomplish

Here's what you should expect a good graphic designer to accomplish:

• Select an attractive, comfortable color palette which engages -- and even addresses colorblindness.
• Include attractive product shots that are large enough to reveal important elements along with informative, benefit-focused captions.
• Deliver a value proposition or branding statement in the initial eyepath.
• Present simple and effective navigation which shows what viewers can expect to find.
• Drive the eye path to the important calls to action.
• Optimize all graphic elements for fast loading and contribution to conversion goals.
• Keep the page simple, clean, and effective.
• Insure that viewers can "get it" in 10 seconds or less.

 

Good graphic design is too important to your success to risk an amateur look and feel. Unless graphics is in your blood, bring in a graphic designer to help get your site right. However, in your quest for a designer, make sure your designer pays more than lip service to site usability. Good graphic designers may charge $100 per hour -- the price of a decent plumber in New England. That may seem expensive, but great graphics translate to increased sales. Make the investment.