iOS, Android reach 55% market penetration with US installed base of 109M

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Published: 09:18 PM EST (06:18 PM PST)

Apple's iOS and Google's Android together have reached close to 55 percent market penetration of the estimated 200 million potential smart device purchasers in the U.S., while the two platforms have the most room to grow in China, which has 122 million untapped potential users, according to a new analysis.

A study published by mobile analytics firm Flurry on Friday broke down the active installed base of iOS and Android across a number of international markets. According to the report, the U.S. maintains a strong lead, with an estimated installed base of 109 million users, or 41 percent of the global market.

The U.S. was followed by China which had 35 million active users. The U.K. took third place with 17 million users, followed by Japan, France and Germany, each with 10 million users.

To estimate the the active installed base, Flurry tracked its data-set of more than 140,000 apps to count the number of iOS and Android users that launched an app over the last 30 days. The report did note that, since it only counted recently used devices, its estimate of 264 million active users is roughly half of the cumulative totals that Apple and Google have announced, which count old devices as well.

In order to calculate the total addressable market, Flurry took the "adult" population counts from the International Monetary Fund and then calculated the size of the middle class in each country using a study by Miller-McCune. The firm also added on the estimated size of the upper class for each country and then subtracted out the current active installed base in order to arrive at the number of customers around the world who can afford a smartphone and are not using Android or iOS.